Aug 19, 2022
Today we are joined by the Co-founder of Puck, Tali Rapaport. Tali is passionate about helping employees find the right work environment based on their specific stories. Tuning in, you’ll hear all about Tali and what drove her to start Puck. She elaborates on the importance of transparency in the job application process, why you need to connect with each individual person’s story, as well as the challenges she has encountered in her line of work. We also discuss the disconnect Tali sees in what employees hear and what they see about their roles as well as what she thinks people want to see when applying for a job. Next, we look into why day-to-day tasks are not selling points when searching for employees before diving into Puck’s use of podcasts and audio to tell personal stories. Tali also talks us through the way today’s work environment affects Puck, how candidates are matched with employees and vice-versa, along with why recruitment marketing is imperative. Finally, Tali explains what she sees as ‘storytelling’ in her line of work.
Key Points From This Episode:
“You don't need to be communicating to a lot of people to communicate clearly and with specifics. I think that that's part of the storytelling that people are missing.” — @TaliR [0:08:43]
“There's a difference between what people put in a job description and the questions candidates want answered when applying to the job.” — @TaliR [0:10:14]
“It's so much easier to connect with a story about a person than it is to connect with a bullet point. That's a bullet that someone will read and forget. It helps you as a storyteller, as a company, as an individual make a lasting impression on the people that are considering joining you.” — @TaliR [0:18:12]
“The right team for you is not the right team for me or the next person who comes in. So if you can sell on your team, that's, I think, the best.” — @TaliR [0:24:45]
Links Mentioned in Today’s Episode: