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Jul 31, 2021

Community Building to Optimize Recruiting with Gina Yocom


Episode 181: Show Notes.


As recruiters and talent managers, we have to think long-term. We will not have a role immediately for everyone we look to place, but this does not mean we should not build relationships with them. Gina Yocom is the Director of Talent at Primary Venture Partners, a seed-stage firm that specifically invests in New York City companies. In this episode, Gina shares some valuable insights around how she uses community building as a recruitment strategy. Rather than only looking at the short-term, Gina looks at the bigger picture, and this technique has already proven immensely effective. We hear about some of the events which Primary has hosted, how they approach different talent levels, and what Gina's unique role entails. Gina is not your average Director of Talent; she is a creative, out-of-the-box thinker who can meet ever-evolving recruitment demands.  


Key Points From This Episode:


  • Primary's unique community-building approach and why it works so well. 
  • How to cultivate a vibrant community and form relationships with many people over a sustained timeframe. 
  • Some of the ways that Gina maintains connections over time. 
  • How Gina creates a community with mid to high-level managers and executives. 
  • Insights into how Gina divides her time as a director of talent. 
  • What hiring managers can do to smoothen the recruitment process. 
  • Primary's new approach of offering dedicated recruiting support to portfolio companies


Links Mentioned in Today’s Episode:


Gina Yocom

Primary Venture Partners

Andreessen Horowitz